Our technology sees the signals: repeated searches for all-inclusive resorts, social media engagement with travel content, and price comparisons for flights to Cancún. Our machine learning models analyze these data points in real-time and identify that now is the right time to influence this couple’s booking decision with an ad. This couple’s needs are unique, but thanks to AI, we can deliver these personalized experiences at scale.
Our AI-enabled hospitality platform manages and optimizes over 30,000 advertising campaigns simultaneously daily and targets over 350 million unique active travelers every month across the globe. We maintain over 400,000 taxonomic audiences based on travel behavior, demographics, and more, and update those audiences 800 million times per day, allowing our platform to target travelers within seconds of their online actions.
For a travel marketer, this is a gamechanger. Instead of casting a wide net and hoping for conversions, AI lets you target travelers when they’re actively planning their trips. And it doesn’t stop there—our ML models continue optimizing campaigns, leveraging approximately 1 billion predictions every day, ensuring your message reaches the right people at the right time in a cost-efficient way.https://www.sojern.com/blog/how-ai-is-transforming-travel-marketing-and-how-you-can-use-it-to-stay-ahead
