Hawaiian Airlines’ New Oneworld Livery Signals a Changing Pacific Strategy

Hawaiian Airlines’ latest livery may represent one of the most significant alliance paint schemes in recent years. More than simply celebrating the airline’s arrival into oneworld, the aircraft reflects how the Pacific is becoming one of its most strategically important regions

There was just one problem when Hawaiian Airlines unveiled its new oneworld aircraft in Honolulu on 30 June: the aircraft wasn’t there. But that’s how the aviation industry works sometimes, as the Hawaiian press team pointed out to us.

Guests, airline executives and senior oneworld representatives – including oneworld CEO Ole Orvér – gathered inside Hawaiian Airlines’ maintenance hangar to celebrate another milestone following the carrier’s entry into the alliance.