Emirates is gearing up for a swift global expansion of its meal pre-order service over the coming months, with trials taking wing between Dubai and the UK since July proving a hearty appetite for a flexible dining option. More than a dozen cities have already been added to the list.
Among them are the likes of Rome, Prague, Vienna and Istanbul, together with Madrid, Warsaw and Bologna. Flights to and from Seychelles and Mauritius are also in the mix.
Beyond merely ‘chicken or beef’, the airline allows Emirates business class passengers to select from a wide range of regionally inspired fare, in addition to special meals (vegan, vegetarian et al).
Chocolate hazelnut pancakes topped with apricot compote, beef tenderloin, potato wedges and thyme jus, and a pan-fried salmon luxuriated in saffron cream are just a trio of the dishes now available to pre-select at Emirates.com between 14 days and 24 hours before flights at no charge.
Qantas partner Emirates says the ability to choose mains in advance not only ensures guests get their preferred meal every time (no more missing out by one seat) but reduces food wastage, which is an issue many airlines are working to solve.
Of course, Emirates isn’t the first airline to offer pre-selection. Singapore Airlines’ Book the Cook is a well-oiled machine spanning more than 40 dishes, including perennial favourite lobster thermidor, while Thai Airways also offers its own selection of tantalising meals.
Meal ordering is the latest part of Emirates’ ongoing $2 billion overhaul of its inflight experience, which notably began with last year’s premium economy rollout and fleet-wide cabin refresh, in addition to the upgraded Champagne and caviar experience.
Source: https://www.executivetraveller.com/news/emirates-business-class-meals-pre-order
